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JVC recognizes crime is growing in Canada, specifically targeting luxury
products, like jewellery, among the over 4000 jewellery retailers and
the 1200 suppliers. In response to this alarming growth rate, JVC's mandate
has expanded to now include crime prevention, resource protection and
For more information contact the JVC office.
The Strike Back Against Jewellery Crime Package includes:
- Access to a database on criminal activity within the jewellery industry
- Crime Prevention Manual
- Crime Prevention Video
- Wanted Bulletins on dangerous jewellery criminals
- Crime Prevention Bulletins on effective security procedures
- Access to the JVC Security Library
Trade Members Complaint Mediation
It is part of JVC's mandate to mediate complaints between jewellery trade
members in general by understanding both sides of a situation when it
arises and encouraging compromise to effect an equitable solution for
both parties. All complaints submitted to JVC must be done in writing
and include any copies of appraisals, bill of sale, warranties, etc. Upon
receipt of the proper documentation, JVC will contact the complainee with
a file number and inform the complainee of what exactly JVC can do for
There is an action package that any member of the jewellery industry in
Canada can use to help encourage ethical growth in their particular marketplace.
The package includes:
1. JVC General Press release
2. Action Form for Violation/Non-compliance of Canadian Laws
3. Action Form for Questionable Bankruptcy/Liquidation Sales
4. Action Form for misleading advertising and deceptive marketing practices.
All information remains confidential and will be put into action with
either Industry Canada or the RCMP. For more information contact the JVC
JVC's mandate includes developing standards and guidelines for the Canadian
For more information on the following guidelines please contact the JVC
Guidelines with Respect to the Sale and Marketing of Diamonds, Coloured
Gemstones and Pearls
Jewellery Appraisal Guidelines Minimum Acceptable Standards
JVC works closely with Industry Canada, the Competition Bureau and the
Consumer Products directorate. The Competition Bureau - JVC files complaints
received from consumers and the trade of misleading advertising and deceptive
marketing practices with the Bureau. Over the last four years we have
lobbied with the Bureau to encourage a closer look at our industry and
the rampant use of misleading advertising.
JVC is in full partnership with the RCMP. We provide educational support
as well as information pertaining to crime.With our new crime prevention
package we will be working with all levels of law enforcement across Canada.
General Press Release
Jewellers Vigilance Canada Inc. is a non-profit association to advance
ethical practices in the jewellery industry. This association will handle
many different types of complaints from both within the industry and from
consumers. The association works closely with Industry Canada, the Competition
Bureau and the Consumer Products Directorate. Jewellers Vigilance Canada
has also formed an alliance with the RCMP to help prevent fraudulent activity
within this industry. All issues raised with Jewellers Vigilance Canada
are carefully examined and handled in confidence. Names of members of
the trade who fail to respond to communications from JVC regarding complaints
lodged against them are regularly published in trade publications.
27 Queen Street East, Suite 600
Toronto, Ontario M5C 2M6
Tel (416) 368-4840 (416) 368-5552 Fax (800) 636-9536
JVC deals with ethical matters. In those matters failing within the confines
of the Precious Metals Marking Act and of the Competition Act, the JVC
works closely with Industry Canada, the RCMP, the FBI, US Postal Inspector's
Office, matters failing under other legal statues, JVC is actively involved
with the appropriate enforcement agencies. Since its inception, JVC has
been engaged in a broad range of issues: appraisals, advertising, promotion,
quality of workmanship, warranties, precious stones for investment, precious
metals for investment, misrepresentation, counterfeiting of trademarks,
trademark infringement and various other legal and ethical matters. JVC
has expanded it's mandate to include crime prevention by offering our
industry education on how to fight crime.
Code of Ethics and Standards of Practise
JVC members acknowledge that these principles are fundamental to the
growth of an ethical industry, and therefore subscribe to the following
- Members of the JVC recognize an obligation - to the consumer, to
the industry to which they belong and to each other - to practice the
highest standards of honesty, truth, accuracy and fairness.
- It is the duty of every JVC member to protect the industry against
fraud, misrepresentation and unethical practices in business transactions.
- All JVC members shall be cognizant of and conduct themselves according
to the laws of Canada and any other country in which they do business.
- Members shall not practice misleading advertising or deceptive marketing
and selling practices.
- Members shall only import, manufacturer or sell merchandise which
does comply with The Precious Metals Marking Act and Regulations and
the Diamond and Coloured Gemstone Guidelines.
- Members shall not import, manufacturer or sell merchandise that infringes
on the use of a registered trade-mark or a trade name.
- Members shall not misrepresent merchandise as to its nature, authenticity,
treatment and/or origin.
- Members shall not import or sell any merchandise which has been brought
into Canada illegally or without all full duties and taxes paid in accordance
with the laws of Canada.
- Members shall comply with the Appraisal Guidelines set forth by JVC,
Industry Canada and the Insurance Bureau of Canada.
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